The Boston Red Sox unveiled their Nike MLB City Connect Series uniforms, designed in collaboration with Nike to capture the spirit of Patriots’ Day weekend and the unique bond between the club and the City of Boston. The Red Sox were the first of seven clubs to debut the uniforms being rolled out by Nike and Major League Baseball throughout the 2021 baseball season.
To introduce the uniform, the Red Sox worked with several creatives and cultural influencers from Boston and the region who embody the boldness of the design. The group includes local artist Rob Gibbs, co-founder and director at Artists For Humanity; Marlene Marmolejos, motion designer/director; Jenny Nguyen, stylist, model and community leader; Cliff Notez, musician, filmmaker and multi-digital artist; The Supersmashbroz, Muyi and Noma Okundaye, both DJ’s/music producers; Christopher Salako, freelance creative director/stylist; and Drew White, creative designer for Bodega. Their stories were featured on Red Sox and nike social media channels over the days leading up to the on field uniform debut.
The City Connect uniform adopts colors that honor the spirit of Patriots’ Day weekend, and features “Boston” in a stencil font across the chest paying tribute to the Boylston Street finish line. The numbers “617” are highlighted on the left sleeve as a nod to the area code for Boston and Fenway Park. The numbers appear within a racing bib, honoring one of the city’s most iconic annual sports traditions.