Bolt Creative Group is the official photography content partner for the nascar whelen modified tour and arca series. Each year, we coordinate, schedule, and manage editorial photography coverage from over 20 photographers at 70 races and events across the country. From race coverage on the track to official driver headshots to creative portrait concept series, we work in direct collaboration with the league’s digital marketing team to provide a colorful, energetic, cohesive suite of imagery and assets for use across multiple channels.
We manage a team of over 20 photographers nationwide, each assigned to provide regional coverage for every race scheduled on the calendar. On race day, all photographers transmit live on site to provide league social and digital channels with real-time, in the moment content.
Away from the track, we get creative with the drivers, making both standardized headshots and stylized portraits shot on site at premier race locations across the country.
