bolt creative group is the full-service creative partner for Charles River apparel, capturing and curating visual content that tells the story of the brand in an authentic way. We touch every step of the creative process, From concept and production to complete brand rollout. the quality of the apparel is showcased through vibrant imagery and motion work that reflect the character of New England.
we produce seasonal collection photography, product launch videos, and imagery for use across all retail channels. We stay true to CRA’s roots while still appealing to the new generation of consumer; embracing the brand’s multi-generational heritage that has withstood the test of time.